Email Marketing Guides & Best Practices

Email Marketing Strategies For Supply Chain and Logistics

We live in a digital world, and this has changed the way we do business. Gone are the days when you printed out brochures, passed them around to all of your customers, and hoped that people would call your company to find out more about what you offer. Instead, we’

Email Marketing Guides & Best Practices

How to Reduce Your Email Bounce Rate

According to Statista, around 333 million emails are sent each day. Most of them were business emails. But do you know not all of them were delivered to people’s inboxes? While on the outside, it doesn’t seem important to pay attention to your email bounce rate. After all,

Email Marketing Guides & Best Practices

Best Promotional email Examples and Practices

After the slowdown, caused by pandemic lockdowns, the restart of the economy last year created huge competition among market players in almost all sectors. Marketing teams must do their best to get their promotional emails opened. Although it takes a lot of effort to make it happen, there is more

Email Marketing Strategies

Top 10 Best Magento Email Marketing Extensions & Platforms

Email marketing remains one of the key drivers of digital businesses, and eCommerce is no exception. If your online store runs on Magento, email marketing is impossible without automation platforms and extensions. Online store owners are constantly in search of ways to boost their business, from navigation improvements and Magento

Email Marketing Guides & Best Practices

Gamification in Email Marketing

Games are traditionally known to be a source of marketing, but today, they are also used as a marketing strategy. The strategy incorporates game mechanics in different non-gaming environments, like emails to increase engagement. Gamification is applied in both digital and email marketing. Email gamification targets the inclusion of a

Email Marketing Guides & Best Practices

How to Create an Email Newsletter that Builds Brand Loyalty

If we asked you which communication channel you think customers prefer in communications with businesses, you would, most probably, say “Live chat”. True, 75% of customers prefer live chat over other methods of communication when they need to contact a business for support. However, in the reverse direction, the situation

Email Campaign Creation Workflow

Email Production Process

Is your email marketing production process optimized? Planning and putting in place an effective email marketing campaign is not a one-person job. And when there is more than one person involved, things tend to get a bit messy. That’s why you need to read up on the best email

Email Marketing Strategies

Email Marketing Strategy

Building an effective email marketing strategy can be a daunting responsibility, even for the most advanced marketers. The stakes are high: how do you successfully reach your target audience and convert them through email channels? It’s common knowledge that email marketing is one of the most effective marketing strategies.

Email Design Examples

Email Design Inspiration

If you are looking for email design inspiration, you’ve come to the right place. We know how hard it can be to come up with a beautiful email design when you are in a creative slump. That’s why we handpicked the best email template designs that will help

Email Design Examples

Non Profit Email Marketing Campaigns That'll Help You Leave an Impact

Non profit email marketing resources are not very common. So we’re here to fix that! In this blog post, you will find a podcast and short intro about non-profit email campaigns, plus 9 email strategies that you can use for your next email campaign. In each section, we provide

Email Campaign Creation Workflow

How to create a successful editorial newsletter

There’s no doubt that email marketing is one of the highest-converting marketing methods. According to Barilliance (2022), the average conversion rate for email marketing was 15.22% in 2021. This is because email newsletters are typically sent out to an otherwise already-interested market. It’s also easy to nurture

Email Design Examples

Pride Month Email Designs That'll Inspire You in 2023 🌈

Many companies across the globe made sure to express their brand’s beliefs and identity through our favorite means of communication: email. In this blog post, we are featuring a few of our favorite pride month email campaigns to celebrate love and tolerance. Get inspired by these emails and create

Email Marketing Guides & Best Practices

How to launch an Online Business with no coding knowledge

Launching your business online has become much easier than it was years ago thanks to the no-coding trend. There’s no need to take a course in CSS or struggle with the intricacies of HTML. No need to waste hours and hundreds of dollars on manpower. Below, we’ll explain

Email Design Examples

Easter Email: Templates, examples from real brands & 50 subject lines

Easter is a major holiday, so it’s a great opportunity to launch an email campaign. According to a survey by the National Retail Federation in 2022, an estimated 79% of U.S. adults planned to celebrate Easter, with 59% of them planning to shop for Easter-related items such as

Email Design Examples

10+ Best Webinar Invitation Email Examples You've Ever Seen

Until late in the 20th century, the primary resource for discovering new information was the local public library, which was a place for classes and seminars as much as a repository of books. However now, in the 21st century, we rely on the internet for the latest up-to-date information, and

Email Campaign Creation Workflow

Centralized email creation workflow: optimizing your email productivity

CEO and co-founder of Chamaileon, Roland, started his professional career as an email marketer in 2008. Emails back then were mostly hand-coded, so Roland had to work closely with front-end developers to create and update email templates. Roland, however, was first and foremost a marketer. He was not fluent in

Email Design Examples

St. Patrick's Day Email Campaigns 2023 with Subject Lines & Free Templates

St Patrick’s Day is coming up on March 17. It is a day of good cheer and high spirits, making it the perfect opportunity to launch a St. Patrick’s Day email marketing campaign. Email campaigns on St. Patrick’s Day can go very wrong, however. Some emails might

Email Campaign Creation Workflow

How to design brand style guidelines?

Customers will buy from one of the 3 top of mind companies. Top of mind means the brand that your customer thinks of first when they think of the type of product/solution you’re offering. For example, my 3 top of mind brands in design software are Canva, Figma,

Email Design Examples

Spread the Love with Valentine's Day Emails in 2024

Find some quick inspiration to guide your next Valentine’s Day email campaign, from email subject line examples to free Valentine’s Day email templates that you can edit and send right away. This time of the year is one of the most important sales holidays, according to Statista the

Email Design Examples

The best Chinese New Year email campaigns for 2024

The Chinese New Year is just around the corner. Many brands are already sending email campaigns in celebration of the new lunar year. To help you find inspiration, we have put together a design guide for the Chinese New Year email campaigns. What you need to know about the Chinese

Email Design Examples

Christmas Email Template Ideas with 20+ Inspirational Examples

Christmas is just around the corner and Christmas fever is spreading! Let’s be honest — the holiday season means shopping. It’s the best time of the year to boost your sales. Christmas has always been the number 1 consumer spending even of the year. By late November, 85% of

Email Design Examples

Giving Tuesday email campaigns for 2021

Every year, on the Tuesday following Thanksgiving, the world, celebrates Giving Tuesday. A global day meant to inspire goodness and generosity in people. Different types of organizations can celebrate Giving Tuesday in their own way: * non-profits can take advantage of the day to increase donations from their supporters * for-profit brands

Email Design Examples

Cyber Monday email examples and practices for 2023

Cyber Monday is the Monday after Black Friday. It has been extended to a full week dubbed Cyber Week. Approximately 62 million US citizens said that they intend to make online purchases on Cyber Monday according to Statista. You can merge your Black Friday and Cyber Monday email campaigns. But

Email Design Examples

31 Ways to Design Your Thanksgiving Email Template & Subject Line

Around 95 million emails were sent out on Thanksgiving in 2021, with this number they got the second place of emails opened and clicked. The study above proves that a Thanksgiving email is an excellent opportunity for you to cultivate a relationship with your clients. This post will help you

Email Marketing Strategies

Email Privacy Policies across the world and email clients

Email marketing has become regulated throughout the world and across email client platforms. Wherever you are operating from and whichever customer segment you are targeting, chances are you are affected by email regulations and particularly email privacy policies. In this blog post, we will cover the most important and recent