Email marketing remains one of the key drivers of digital businesses, and eCommerce is no exception. If your online store runs on Magento, email marketing is impossible without automation platforms and extensions.

Online store owners are constantly in search of ways to boost their business, from navigation improvements and Magento 2 MySql optimization to email marketing campaign planning.

These powerful features are not included by default in the functionality of Magento. However, it is scarcely a problem, given how easy it is to modify your website using third-party extensions and platforms. Read on to find the best email marketing solutions for Magento, their functions, and their peculiarities.

How Is Email Marketing Beneficial for Ecommerce?

According to the Litmus marketing platform, for every $1 you spend on email marketing campaigns, you can get a $42 return on average. With email marketing, you can better nurture your leads, generate more revenue from them, and solve a number of other issues.

Boosts Customer Loyalty

Since email is a direct contact with a consumer, you can build a rapport and persuade them to do business with you regularly.

Additionally, email marketing is a great way to demonstrate to customers that you are interested in them and you know something about them. For example, an excellent method to increase loyalty is to send personalized birthday emails (typically with sales, coupons, etc.)

Aids in Upselling

A number of emails are sent to consumers in response to their actions. This type of mail is usually called transactional. For instance, they could be brought on by requests for password resets, transactions, etc.

The welcome email is among the strongest and most effective ones in the category. It is a great opportunity to make a positive first impression on potential clients and eventually persuade them to use your service or stay on your website longer.

Additionally, you may use any transactional email as a chance to promote to your clients. By offering them further upgrades, add-ons, or similar items, you may utilize them as an upsell opportunity and persuade the customer to spend more money.

Activates Inactive Customers

Reactivating consumers is possible with email marketing. You may put your brand back in the sight of those who haven’t interacted with your store recently. Additionally, you can offer incentives to retain your clients (like promotions, discounts, etc.)
A good example of reactivating is cart abandonment emails. When consumers add items to their cart but don’t check out, they receive an email with the subject line “abandoned cart.” It can serve as a reminder to consumers that they had planned to purchase from you and a tool to recall the excellent goods they were almost ready to buy.

Although the prospects are bright, setting up email campaigns may be a real challenge for a Magento store team. Luckily there are valuable tools and extensions to lead you through the process.

Best Magento Email Marketing Extensions & Platforms

Email marketing tools and extensions have wide functionality. Although some of them seem pretty expensive, they are likely to pay off quickly. They allow you to personalize the emails, completely automate the process, and make better marketing decisions.

1. HubSpot

HubSpot allows marketers to create, customize, and automate emails utilizing information from its feature-rich CRM tool and Magento for expert conversion marketing.

Hubspot provides comprehensive information about clients, such as their interests, average order value, or lifetime data. It can quickly develop tailored messaging, upsell, and cross-sell. For example, by configuring your Magento shopping cart with upselling and associated product data, you may schedule emails that automatically include product names, URLs, and photos for cross- and up-selling opportunities.

You can as well customize the user experience on your website and social media with HubSpot’s Social Inbox and Smart Content solutions. With Social Inbox, you can track what your customers are saying on Twitter and answer with insightful articles and advice. And with Smart Content, you can modify what a user sees on your website. For example, the homepage layout may change to showcase more relevant products to this particular customer.

Please be aware that using HubSpot with Magento requires a HubSpot account, and having this solution for Magento email marketing could become quite expensive. The required price plan for HubSpot’s Magento integration is $72.42 per month, charged annually.

2. SendInBlue

Using SendInBlue’s email marketing platform, businesses may integrate email marketing for Magento with their shop. The platform also provides SMS marketing and website chatbox choices, a comprehensive solution that complies with all current eCommerce marketing trends.

Without technical knowledge, you can quickly integrate your customer data from Magento to your SendinBlue email marketing account, create automation processes, and send emails. Automation triggers allow you to customize messages based on user activity. Additionally, marketers can segment and communicate with leads as their email marketing for Magento goes along. The following information will be synchronized:

The nicest thing about Sendinblue is that you may manage an unlimited number of subscribers and send 9,000 emails every month with a free account. Additionally, you may upgrade to a premium plan that’s suited to your company’s requirements if you have a sizable client database. The premium features start at $15 per month, invoiced annually. Another option is a fully customizable enterprise plan.

3. MailChimp

MailChimp is one of the most popular email marketing platforms out there. Incredible features like contact profiles, segmentation, A/B testing, and more are available to users.

Merchants may use automation capabilities like customized purchase paths and client attribute-based interaction. It means that companies can provide their consumers with special discounts on milestones like birthdays and anniversaries and tailor offers according to their interactions with your online store.

Apart from that, the program provides you with a library where you may store and manage files and photos. MailChimp allows you to track and analyze anything from open rates to clicks and sales. Since statistics is given in real-time, you always have the latest information on hand.

There are four options available from $0 to $299 per month. MailChimp’s free plan offers 12,000 email sends each month for 2,000 subscribers, which benefits small and medium-sized enterprises.

4. Klaviyo

The marketing automation software Klaviyo was created particularly for eCommerce companies. Of all the email marketing platforms, Klaviyo has one of the most remarkable customer segmentation features and allows you to target consumers based on any metric or store attribute. It offers a predictive analysis of client lifetime value and churn risk for each customer.

In Klaviyo’s Flow Builder, you can make customized automation using pre-built templates to handle every touchpoint in your sales funnel and customer journey. The segmentation can be done based on the following metrics:

  • Average order value
  • Acquisition source
  • Shopping preferences
  • Purchase frequency
  • Purchase recovery
  • Shopping behavior
  • Social advertising
  • Purchase motivation
  • Shopping cart profile
  • Browsing behaviors

Moreover, to help enhance your email marketing approach, Klaviyo collects data from your Magento store and provides valuable insights.

The monthly price depends on the number of contacts. Klaviyo also offers a free plan with 500 monthly email sends and 150 SMS/MMS credits.

5. Moosend

Being a robust email marketing automation tool, Moosend makes it possible for companies of all sizes to plan, organize, and carry out email campaigns. The software’s major features are email analytics, A/B testing, a drag-and-drop email editor, and list segmentation. In addition, it offers sophisticated customizing options with its templates and aids in creating fast-loading landing pages.

Customers’ actions on your store may be logged, matched to the appropriate lists, and utilized as an automatic trigger. Since the leads automatically assign themselves to the mailing segments, you can maintain synchronization across your customer lists.

Moosend offers three plans:

Up to 1500 members are covered by the Free Forever plan, which comes with a number of features;
The Pro plan costs $8 per month if invoiced yearly;
The Enterprise plan is customizable and provides everything the user needs.

6. Listrak Retail Solutions

Listrak Retail Solutions platform offers a broad selection of configurable marketing solutions to increase the efficacy of your marketing campaigns. Additionally, this solution may connect your social media and mobile marketing platforms to offer a broader analytical scope of client data.

One of the most prominent features offered by the tool is automated recurring messages. To reduce the time for building new versions of your marketing campaigns, you may establish a single template email from which variants are automatically prepared and distributed.

In addition, it allows the publishing of targeted content across all customer channels to provide product alerts and recommendations through the website, social media, mobile, and email marketing.

Among other capabilities of the tool are:

  • Advanced Retail Segmentation
  • Adjustable Lightbox Solution
  • Lifecycle Messages
  • Integrated Product Recommender
  • Back in Stock Alerts
  • Shopping Cart Abandonment Solution;

The monthly payment for platform usage is discussed individually.

7. ActiveCampaign

ActiveCampaign may assist your sales team by surfacing the ideal leads utilizing tools like lead scoring. With the aid of this tool, you can also include dynamic content in emails, the elements of which change according to specific characteristics of a subscriber, like gender, preferences, and previous purchases. It gives your contacts a variety of interactions depending on how you segment them.

One of ActiveCampaign’s advantages is its flexible, customizable email automation. It is also quite sophisticated since it starts automating once a subscriber accesses your website. ActiveCampaign features one of the most convenient automated editors out of all the email marketing tools available.

Among other peculiar features is the ability to send earlier campaigns to your new subscribers, so you don’t have to fear that it will be sent to old contacts who have already seen it. It may also use a new subject line to send emails to recipients who haven’t opened the original ones. It enables you to reach out to them once again as potential customers for your services.

There are four ActiveCampaign plans available, and you can choose to pay monthly or annually. The plans range from $15 to $279, depending on how many contacts you get.

8. Get Response

The service comes with more than 500 templates and an internal picture editor that provides 5,000 Shutterstock photos. You can make an appealing email or landing page using them. The most exciting aspect is that you can construct stunning assets without any technological expertise with GetResponse’s drag-and-drop builder.

The platform has an impressive data segmentation tool. You may make groups and subgroups in a variety of categories. The list can be sorted by score, subscription date, latest message date, or geolocation. For added simplicity, you may send newsletters to all segments at once or select individual lists.

There’s the Free Forever plan with restricted features. The premium options start at $15 per month, invoiced annually. The Enterprise plan from GetResponse is also totally customizable.

9. Remarkety

Remarkety is a data-driven email marketing solution that works with Magento. It enables businesses to use automation and big data to provide more individualized marketing communications.

Remarkety may examine historical data for the business and suggest precise marketing initiatives to increase sales among current clients. Additionally, it remembers visitors and recognizes them by their email IDs, even when users aren’t registered into their accounts. This makes it easier to segment and automate follow-up emails depending on client interactions.

Cross-platform technology is another unique feature that enables consumers to begin the checkout process on a desktop and complete it on any mobile device (and vice versa) without having to log in. The Remarkety plugin for Magento will immediately rebuild the cart and add all product items on mobile, tablet, or laptop.

After a 30-day trial, retailers may sign up for Remarkety’s subscription options, which start at $25 per month.

10. Follow Up Email by Amasty

The Magento 2 Follow-Up extension by Amasty aims to lower the cart abandonment rate and boost sales by sending numerous follow-up emails prompted by particular customer activities. With the help of this extension, you can set up adaptable rules for automatically sending different kinds of emails.

Numerous events, such as the customer’s order history, activities with wishlists, newsletter subscriptions, order statuses, birthday dates, and other user activity, can be used as triggers when setting up a follow-up email. By doing this, you may reach out to consumers with special discounts, birthday greetings, and other information to boost the effectiveness of your marketing efforts and encourage people to shop at your company.

Among the other core features are:

  • Support for order statuses
  • Support for wish lists
  • Winback emails
  • Automatic generation of discount coupons
  • Customizable email templates
  • Emails Schedules
  • Emails blacklist
  • Google Analytics integration

The monthly payment starts at $139. In addition, you get free support and updates for four months.

Final Word

According to SaleCycle, 50% of people buy from marketing emails at least once per month. This means email marketing is one of the most effective ways to communicate with your consumers.

Additionally, having a robust Magento email marketing solution will alter your company practices because it will improve communication and let you learn much more about your customers. When choosing an email marketing tool for your business, determine the goals and resources. Hopefully, with the information above, you’ll find the right one easily.
But remember that even though many email marketing tools provide an all-in-one solution, you can discover that a mix of several Magento extensions gives a better value.