Pride month is upon us. Many companies across the globe made sure to express their brand’s beliefs and identity through our favorite means of communication: email. In this blog post, we are featuring a few of the pride month email campaigns sent out in 2020, to celebrate love and tolerance.

Get inspired by these emails and create your own to join the discussion and make an impact.

Colorful Email Palettes

What better way to celebrate Pride Month than with a fun and colorful email. These email examples are very nice to look at.

[NEW] 💖 Pride Keychain & Grip Donation! 🏳️‍🌈

The modular design combined with color blocking makes each section stand out. The color palette of the email is coherent and the email flow is clear and understandable. Overall, the design feels fun and fresh, and the message comes across right away.

velvet-caviar-new-pride-keychain-and-grip-donation

🌈 Happy Pride Month! 🌈

The same goes for this beautiful email design from Modcloth. In honor of Pride Month, the brand collaborated with The Trevor Project to collect donations in support of LBGTQ Youth. Through a powerful email copy and a bright email hero image, combined with a popping blue, the email stands out and catches the reader’s eyes.

The color band placed right underneath the email text creates a feeling of smoothness, freedom, and movement. The picture portraying a woman wearing a fun jumpsuit, bright yellow hairband, and over the top makeup adds an extra layer of fun and silliness to the email, which balances out the serious nature of the topic in question.

Modcloth-happy-pride-month

Pop of color in neutral emails

Some brands chose to maintain a neutral look & feel to their emails while incorporating a pop of color.

Pride Never Stops

This Pride Month email design for example is in all black and white, except for the flag colors on the product. This automatically brings attention to the product.

converse-uk-pride-never-stops

 

Pride Underwear

The same goes for this email from Calvin Klein. The email background is grey, the email text is white, and everything fades into one background- except for the model in the main image. The pride underwear is at the center of the email. And the only colors used are the rainbow colors of the flag.

calvin-klein-canada-pride-underwear

Animated Images & GIF In Emails

Gifs in emails are one of the most effective ways to grab attention, stand out in the inbox, and create a fun and engaging message. Here are a few of our favorite GIFs in pride month emails.

Meet our new Love Notecards

Meet our new Love Notecards

Happy Pride Month!

This email is so fun and creative. Using their products in different colors, this brand created a GIF of the Pride flag.

Happy Pride Month!

Celebrate LA Pride! 🌈

Animated images don’t have to be over the top. Here’s an example of how you can include a pop of color in your emails during pride month.

Celebrate LA Pride!

Beautiful Email Image Backgrounds

Email image backgrounds are an easy way to completely step up your email design game. There are a few rules to keep in mind, however, if you want your emails to render well on all major email clients.

The Marketer’s Ultimate Guide to Embedding Images in Email

LOVE is all you need!!! 🌈🥰

vint-and-york-love-is-all-you-need

Celebrate Pride Month

TrishMcEvoy-celebrate-pride-month

Celebrating Pride ❤️🧡💛💚💙💜

Celebrating Pride

ICYMI: We launched our NEW Pride Collection 🌈 🌈 ‼️

This awesome email design is simply mesmerizing. The email color palette, the image background featuring the main product, the different modules, everything just works in one stand-out email.

ICYMI: We launched our NEW Pride Collection 🌈 🌈 ‼️

A more subtle way to take part in the Pride Month communication is to create a colorful version of your brand’s logo, just like in this email example by Soko Glam.

It’s Clean

soko-glam-its-clean

 

Wrapping Up

Pride Month is about tolerance, love, and fun! Take part in the movement with a colorful email. It’s the perfect opportunity to let your creative juices flow.