Chamaileon Blog (Page 8)

Email Design Examples

Re-engagement email best practices to win back inactive subscribers

Which one do you think makes more sense: spending resources on getting new customers or investing more into keeping your existing ones while warming up your leads with smart re-engagement email campaigns? Hint: customer retention is cheaper than acquiring new customers, and existing customers are more likely to convert than

Email Marketing Guides & Best Practices

Inspiring Activation Email Template Examples Worth Experimenting With

Signing up for services isn’t what it used to be. The internet economy has resulted in more and more new online services popping up daily. Users are constantly signing up for new tools, services, newsletters, content and other services online. What this means for you as a business owner

Email Marketing Guides & Best Practices

22 Automated E-commerce Email Template Examples

Since Covid, e-commerce has completely took off. And we say ecommerce, we say ecommerce emails. Before, emails were used to place orders and send invoices to the clients. Today, we can and should send e-commerce email templates in order to convert subscribers into customers. E-commerce email design best practice Your

Email Marketing Guides & Best Practices

900+ Free Responsive Email Templates to Help You Start with Email Design

This article was last updated on April 10th, 2018. I’m not a developer, just an online marketer. When I first got involved in email design, I had no HTML knowledge. I spent some days learning about the basic concepts of HTML email templates. Although I easily understood the basics

Email Marketing Guides & Best Practices

23 Newsletter Topic Ideas for Your Next Email Campaign

We live in a world of information overload. With every social media feed filled with businesses claiming how great their services are, an email newsletter is a content which bypasses all this noise and hits that perfect marketing + engagement spot. In fact, 77% of people prefer to get permission-based promotional

Email Marketing Guides & Best Practices

Bonus Material

Free responsive Email Template Builder, Designer & Editor 400+ Free Responsive Email Templates- Download Christmas Email Package- Download If you want to modify templates or start designing your own template right away you can do it here for free. You can download ALL the bonus templates, checklists, eBooks and post PDF

Email Marketing Guides & Best Practices

Top Tips For Successful Seasonal E-commerce Emails

To maximize click-through rates and ultimately, sales, you must be savvy when it comes to seasonality. Seasonal ecommerce emails will help you grab people’s attention when you need it the most. Tap into existing conversations and the ongoing consumer cycle. Pop up in their inbox with some hyper-relevant content,

Email Marketing Guides & Best Practices

The Ultimate Email SPAM Law Collection - 28 Countries Included

When companies step out to the global scene, many difficulties arise. SPAM law is one of them. As an email marketer, your best interest is to bring relevant content to your clients. To earn their trust, the content also has to be in a presentable format and with a clear

Email Marketing Guides & Best Practices

How to Control Emotions in Email Copywriting

Being a good copywriter is like having a superpower. You may not be the real-world Charles Xavier, but you can certainly influence and manipulate thoughts and emotions much better than the average person. I first realized this when around five or six years ago I got a client who was

Email Marketing Guides & Best Practices

How to Write Engaging Email Copy About Boring Topics

One of the first projects I was a part of was about writing hundreds of articles – about plumbing. For days we just sat with my colleagues in the office, because we didn’t know how we can make that topic interesting enough for people to read it. Keep in mind

Email Marketing Guides & Best Practices

How to Write Effective Email Copy to Grab (and Maintain) Attention

I began my career as a journalist – before I was a copywriter I worked for online news sites and wrote dozens of news articles in a day. In school, they taught me that a good headline and lead should provide all the important information to the reader. I’m sure

Email Marketing Guides & Best Practices

How to Come up with the Perfect Email Call To Action?

About two years ago my boss held his first webinar. He spoke about the basics of copy writing. Around 300 people watched the live feed, which was a result we didn’t even dream about. Our goal was lead generation, the webinar was the lead magnet. We wanted to reach

Email Marketing Guides & Best Practices

Storytelling in Email Marketing - Your Story Needs a Hero And It's Not You

It was a breezy, cold morning. I was standing on the roof of the office. The sun was just coming up, so the only heat I felt was in my palms, radiating from my freshly made coffee. I was troubled. I had to send out a newsletter in just 25

Email Marketing Guides & Best Practices

Features or Benefits - Which One Should You Focus on in Your Email Copy?

Early in my career I came across one of the most iconic advertisements in existence: the one David Ogilvy, possibly the best copywriter to have lived wrote for Rolls Royce. It looks like this: Now this, what you see in the headline is a technically a feature – actually the whole

Email Marketing Guides & Best Practices

Message Match: How to Line Up Your Subject Line, Email and Landing Page Copy?

A few months ago I received an email from a bank. It told me that I can and should “Simplify my loans”. I don’t have any, and this landed in the spam folder, but regardless I grew curious about the campaign – this is an occupational hazard for copywriters I

Email Marketing Guides & Best Practices

Expert Email Copywriting Guide to Help You Avoid SPAM Filters

My SPAM folder contains thousands of emails. I hardly ever delete them and quite frequently even save them for later – to use them as examples or simply share a laugh with fellow copywriters. First of all, this was the subject line it came with: Invest in United Kingdom’s Q

Email Marketing Guides & Best Practices

Everything You Need to Know About Email Subject Line Copywriting

Back when I first started writing emails, I didn’t think there was much to subject lines. How hard can they be to write, right? Well, it turns out it is a whole art form to craft subject lines (and headlines, slogans – basically anything where you are limited to a

Email Marketing Guides & Best Practices

Best Sites to Find Free Resources for Your Next Email Template Design

When I need to come up with a new email design or just a couple of ideas for a client, I usually follow the checklist below: * Try to understand the existing corporate identity/brand style of the client. * Check out email designs of their top competitors. * Clarify the goal(s)

Blog Featured Image - Gmail primary tab

Email Marketing Guides & Best Practices

How to Get Your Emails Delivered to the Gmail Primary Tab Easily

This is a guest post by Zoran Orak, a renowned email marketing consultant, who will help you to understand better if your emails will end up in the promotion tab or the primary inbox in Gmail. I would only like to add that I usually mark as SPAM or delete

Email Marketing Guides & Best Practices

How to Do a Successful Product Hunt Launch? (Case Study)

This is a guest post from Gabor Papp, the former Growth Marketer of Shapr3D an awesome CAD tool designed for iPad pro. This article originally appeared on in Hungarian on Gabor’s online marketing blog and I (Roland, Chief Chamaileon) asked him to come up with an English version and

Email Marketing Guides & Best Practices

10+ Sites to check for email design inspiration

When I need to come up with an email design from scratch for ourselves or for a client, I sit down and dive deep into what’s already available: * Email content – In most cases, I start with email copywriting, and that’s what I advise for all businesses. Lorem ipsum

Email Marketing Guides & Best Practices

What Do Scalable, Fluid, Responsive and Hybrid Email Design Mean?

When I was first involved in email marketing 10 years ago, there were no smartphones. We “only” had to struggle with Microsoft Outlook, Lotus notes and some local email clients and until we obeyed the standard email width – 600 px – we were ok to go. I didn’t know too

Email Marketing Guides & Best Practices

19 Reasons Why Your Email Templates Should Be Mobile-friendly

Responsive web design has been a hot topic for years. 2013 was the peak. But still there are tons of websites which are not mobile-friendly. I couldn’t find fresh statistics about the percentage of responsive websites vs. traditional ones. According to an article from May 2015 only 56% of