Email Marketing Strategies

8 Best Email Subject Line Tester tools to Increase Engagement

Your subject line is your subscriber’s first point of contact with your email. It needs to capture their interest with enough vigor to get them to open the email and read through its contents. Without a compelling subject line, your entire email campaign will likely fail. Thankfully, you can

Email Campaign Creation Workflow

The Marketer's Complete Guide to Email Design Systems

Email design systems have been the talk of the town recently. You might have heard this expression being tossed around in meetings or webinars, and maybe you’ve been too afraid to ask what it actually is. In this quick but thorough guide, we will walk you through everything you

Email Campaign Creation Workflow

Email Marketing Team Roles, Collaboration, and Salaries

Are you putting together an email marketing team? Or looking to improve your email team workflows? Maybe your interested to see how email marketing teams collaborate in other companies to produce emails? Find out all of the answers to these questions, and more! Email marketing is not dead. With more

Email Campaign Creation Workflow

Email Service Provider Checklist: How to choose your ESP?

Your Email Service Provider is one of the most important elements of your email marketing efforts. Choosing the right provider that best fits your needs is a challenge that email marketers face at least once in their careers. If you are looking for the perfect ESP that matches your company’

Email Design Examples

Travel Email Marketing: How the Travel & Hospitality Industries Sent Emails During the Pandemic

Without any doubt, the travel, tourism, and hospitability industries have been majorly affected by COVID-19. In fact, 217 countries have imposed travel restrictions very early on in an attempt to limit the spread of the pandemic. According to the International Air Transport Association, airline passenger revenue is estimated to decrease

Email Design Examples

Email Signature Design Best Practices Illustrated with 20+ Examples

Choosing the right email signature is more important than you might think. It has a story to tell. Your signature reflects your brand. The right email signature format can make a killer first impression that can make a huge impact. How? Your email is valuable for the recipients already so

Email Campaign Creation Workflow

How Marketers Use the Power of AMP in their Emails

This article is for marketers who want to know if using AMP for Email is worth it. We will break down everything you need to know about AMP and AMP for Email, and by the end of this 10-minute read, you will be able to make an educated decision about

Email Design Examples

Making Promotional Email Marketing Campaigns Feel Unique in 2020

There’ll be a time when you will feel that your promotional email marketing campaigns are becoming a bit stale. That’s when you know it’s time for a change. This blog post will help you get through that, and give you some tips to spice up any email.

Email Campaign Creation Workflow

Email Footer Design Best Practices & Examples to Spice It Up

Email footer design can sound like an oxymoron to many of you out there. After all, what is there to design in the simple email footer. Isn’t it just a few lines of legal GDPR requirements? There is so much that can be done with email footers, but they’

Email Design Examples

Emails sent by gyms, fitness & workout professionals

In this blog post, we are taking a deeper look into the messages sent out by fitness brands during the global pandemic. We analyzed the emails sent out by several brands and withdrew the lessons and good case practices that you can use for your own brand. [optin-monster-shortcode id=”kvikxwhboezahaok7m6p”

Email Design Examples

Email Newsletter Design Best Practices with 40+ Examples

Updated on March 21, 2023 I’m sure that there were a couple of newsletter design articles you checked out before you found this piece of content. I did detailed research on this topic as well and bounced into many articles that either felt too general for me or didn’

Email Design Examples

Transactional Email Best Practices Illustrated with 29+ Examples

When it comes to email marketing, most people think mainly about promotional emails only. However, there is another type of important emails: transactional emails. These transactional messages should be a fundamental part of your email marketing strategy if you want to build a trustworthy brand reputation and great customer service.

Email Campaign Creation Workflow

HTML Email Header 101: All you need to know + Design examples

At first glance, the topic of email headers might seem like common knowledge, especially to those who are involved in email marketing on a daily basis. The common conception is that email headers are the first section of your email templates, that comes right before your email body. And that

Email Marketing Guides & Best Practices

How to create and send upsell and cross sell emails (examples)

It is already a well-known concept in marketing: selling to existing customers is easier, cheaper, and 70% more likely than selling to new prospects (Marketing Metrics). This shouldn’t come as a surprise to anyone. After all, your established customer base is already familiar with your brand. They trust you

Email Design Examples

Email Examples Sent By Brands During the Global Pandemic

The Coronavirus is changing the world as we know it. Our lives have changed drastically since the spread of the virus. We have to change our routines, our daily schedules, our freedom of movement has been restricted. And that affects our consumption and shopping habits. The products we once thought

Email Marketing Guides & Best Practices

Women in Email Marketing That You Need to Follow

This year’s International Women’s Day theme is #EachForEqual. The world is uniting on March 8th to celebrate gender equality and say no to stereotypes and social norms. As a way to participate in the discussion, we chose to celebrate 10 Female influencers that shape the email marketing industry

Email Design Examples

25+ New Product Launch Announcement Email Template Examples

Building anticipation before you launch your new product is the best way to trigger the customers’ desire to purchase it. Although you need a long email list to leverage this tactic, it works if it’s done right. Your launch campaign needs to leverage more channels such as paid and

Email Campaign Creation Workflow

Email Rendering Guide for (Email) Marketers

Did you know that every email has 15 000 different rendering previews? According to Litmus, it’s true. You’ve probably experienced some rendering issues when you sent out your email, such as images not appearing, background not rendering, rounded corners becoming square, columns breaking, and so on. You must

Email Campaign Creation Workflow

Everything Email Marketers Should Know About Gmail

Already 12 years have passed since I created my Gmail account in 2007. That was pretty much the time when I first needed a more professional email address that includes my real name, not a nickname that I used to use for gaming or MySpace (Wow, I instantly felt old

Email Design Examples

Everything You Need To Know About Customer Reviews ( + Email Templates & Email Message)

If you’ve ever bought something online, then it’s pretty safe to say that you already know the importance of user reviews, right? User reviews provide valuable inputs from first-hand experiences with the product or service. The postmodern consumer is more and more reluctant to trust companies and their

Email Campaign Creation Workflow

Email Deliverability Tips That'll Get You In the Right Inbox

No matter how wonderful your emails may be, they’re nothing short of useless if they don’t hit an inbox fast-especially if we’re talking about a welcome email, which users are almost trained to expect… That’s why, for this post, I decided to lose the CTA tips,

Email Campaign Creation Workflow

How to Add a Countdown Timer to an Email - 15+ Examples Included

When the clock is ticking on a deal, customers think they must act ASAP because they are running out of time. You can use this principle in your next campaign if you want to speed up the decision-making of your customers. How? The answer is simpler than you think. You

Email Design Examples

Latest Event Reminder Email Templates and Message Samples

You've successfully organized an exciting event, and RSVPs are pouring in. Well done! However, your job isn’t done just yet. To guarantee a fantastic turnout and ensure that everyone who accepted the invitation shows up, you need a strong event reminder strategy in place. Life can get busy and

Email Design Examples

How to Create Effective Welcome Emails in 2023: Examples, Tips, and Best Practices

Turning your website visitors into customers isn’t easy. That’s why it’s crucial to build relationships and trust with your new email subscribers from day one. When somebody subscribes to your newsletter or creates an account in your application more than half of them expect to receive a

Email Marketing Guides & Best Practices

How You Can Use Social Proof in Your Emails (+6 Creative Tips)

No matter what you’re selling online, chances are you’re facing crowded competition. What separates brands today, isn’t only the quality of their products, but also their ability to generate positive word of mouth around their brand. Because customers today crave authenticity. 90% of consumers say that authenticity