It goes without saying that content visualization is one of the most efficient ways to present information to your audience, and it’s especially important in marketing design. That is why more and more brands start to embed infographics in emails to draw their subscriber’s attention and improve email engagement metrics.
During the end of year email marketing campaigns especially, we tend to see an increase in email infographics, and we get a great variety of beautiful, colorful, and creative emails in our inboxes.
One of the easiest and most effective ways to make your email unique is using infographics in emails, so in this article, we will demonstrate how to create email infographics and the main benefits of applying this email design trend in your emails.
Main Advantages of the Email Infographic
Make Your Data Memorable
The average time people can focus on any subject is not more than 8 seconds, so it is highly important to get them interested at first glance. The best option to accomplish this is to use visual information that your audience can instantly memorize.
Highlight the most important information
Infographics are an optimal method to highlight the most important information you want to communicate to your audience. Graphic elements, such as pictures, charts, diagrams schemes, etc make it easier to visualize complex information and digest it. Instead of sending a long email, containing boring data in text format, you can add a little fun visual element and showcase the most important information in a short infographic. Finish up your email with a call to action and you’re audience will certainly be interested in clicking it.
By embedding infographics in your email you also follow the KISS principle, which is greatly praised by the best experts in marketing strategy. That is why, to avoid your email being too wordy – just keep it short and simple, what can be easily reached with the email best practices infographics. If you need both infographics and customized email design for your business, you could consider subscribing to graphic design companies to design visuals on a recurring basis.
Boost email engagement metrics
Because you’re presenting more with less, your email will be easily consumed and fun to interact with. Using infographics in your email will grab the attention of your subscribers and spark their curiosity. This will impact positively your email engagement metrics. Your infographic can be shared easily and rapidly with the help of your consumers. For instance, they might share your email with their friends and colleagues.
Helps with email personalization
By using email marketing infographics, it becomes much easier to present any information including its personalization for the target audience.
You can organize data you extract from your ESP or CRM and connect them to your email. There are many examples of email infographics using personalized data to present to subscribers. The most common example is about how often a customer is using the product or service. This email example from Grammarly illustrates perfectly how you can put to good use personalized user data in the form of an infographic.
Your Weekly Progress Report
Most important elements of Infographics in emails
There are three main elements you should consider when using infographics in email marketing:
- Target audience and email content
- Infographic design
- Successfully combining of both texts and infographics.
Mind the Target Audience
Just like with any other email campaign you launch, you should first consider who the target audience is, and what will they be most interested in. This can be done by setting an objective or goal for your email campaign: do you want to increase the usage of your product, do you want to promote your most recent study, or maybe you want to highlight your company’s milestones.
Once you set your email campaign objective, you can then define the adequate email list (target audience) and start putting together the content for your email. You can put together your email content internally or hire the services of a research paper writing service to help you with the final text framing for the email. In both cases, it’s important to make sure that your email copywriting is well presented, on-brand and most importantly, proofread and mistake-free.
Create a Unique Design for your email infographic
Your infographic’s design is one of the most important elements that can make or break your campaign. By visualizing the information provided in your infographic you make it easier for the perception, however, the tasteless designs can make the audience lose interest in your email. Here we have described the main aspects which you can’t miss for creating great email marketing infographics.
The psychology of the color in email marketing can decide whether the infographic emails succeed or fail while being sent to the customer. Kissmetrics color research has shown that more than 93% of any product’s success is related to visual appearance.
Use up to 5 colors including the traditional ones: black and white. We recommend you to make sure that these colors may be combined with each other, also apply different colors for the title and the main body of your letter.
The background colors naturally combine all the email units into the structural message. For instance, the simple color palette with the tiny creative accents can make any email, including the infographic outreach emails, much more appealing for the consumers.
To put the single color background in the entire email is definitely a great option for the infographic emails, as it can draw people’s attention but not overpower the color potential used for boosting your email.
The key criteria for the fonts are that they can be easily read, so try to use the fonts where the letters design, as well as the color, can essentially fit into the email and clearly present the general content of your infographics. It is acceptable to use not more than 2 fonts while creating the infographic, so not to make it annoying or unable for reading, make sure they match each other.
In addition, it is great to use the single font presented in different sizes, with normal, bold, or lined styles so as to introduce the title and subtitle, or stress the important information given in the infographic.
Graphs, Tables, and Charts
The core idea of an infographic is to present complex data in an easy way. For its efficiency, it is better to use different charts and tables, thus simplifying the process of comparing and memorizing the information for the final consumer.
Additionally, before choosing the most suitable form for your infographic, experts recommend making sure that the tables, charts, and graphs are suitable for the information presented, target audience, subject manner, and purpose. In other words, don’t burden beginners with massive and specific terms and definitions they can’t understand.
Mobile responsive design
The most important rule of email design is Mobile responsiveness. Your subscribers check their inboxes on mobile, and if your email is not adapted to their screens, they wouldn’t pay attention to it. You might think that it’s more difficult to design an infographic in emails in a responsive way. But the truth is, if you follow the basics of HTML email design, you should be fine.
You can try to put together an infographic in your email using our drag and drop email builder. It’s very easy to use, and it automatically generates mobile-responsive emails.
Combine Text & Infographics
Besides, it is highly important to provide the audience with the explanation to analyze the data given in the infographic emails. Without being explained, the visualized information will be misread and useless for the target audience. For preventing that problem, we recommend always discussing the tables, graphs, or charts in the preceding text so that to make sure the information shown there will be memorized and arise the readers’ interest.
Furthermore, choose the title which represents the general info explained in this topic. Remember, the table title is put above it, while the same for the charts and graphs are generally typed below.
Infographics in email examples
In this section, we will present you with some fun infographics in email examples that you can get inspired by.
Customer’s year in review
As the end of the year is coming up, many brands will send our “year in review” email campaigns, which are a great way to reflect on the passing year, highlight milestones, thank your customers for their loyalty, and strengthen your bond even further.
Check out your 2017 Year in Review with PlayStation
This email example from Playstation is a perfect combination of on-point data visualization, user-friendly email design, and coherent and fun email copywriting.
After presenting personal data of the user’s activity, the brand suggests an interesting call to action encouraging the subscriber to see how their data compares to other Playstation users. This is a smart way to get them to engage with the infographic in the email and improve the email’s metric.
The numbers are in: your 2018 gaming stats
Another example from Playstation shows how they take their customer relationship one step further. Playstation uses the email infographic to highlight the subscriber’s usage data throughout the year, and finish the email with a redeemable code as a way to thank them for their loyalty.
Brand’s year in review
Another approach to the year in review campaign is to send n infographic about the company’s data instead of the customer’s information. This email campaign idea is great to showcase your company’s advancements, newest features, and overall success.
Top 18 of ‘18
I love taking surveys! Maybe it’s a marketer’s thing, but I never miss a chance to fill out a survey.
Many brands send out questionnaires to their customers, as it’s a fast and reliable way to collect pertinent data. If you approach your customers with a survey, you can, later on, share the results with them – that is, of course, if the information collected is interesting from a consumer point of view.
Here’s an infographic in email sent out by hers to present the results of a recent customer survey.
here’s the goop
Designing infographics in emails is no different than designing any other type of email. You simply need to follow the basics of email marketing and email design:
- Set a SMART goal for your email campaign
- Define your target audience
- Create your email content, personalize your data and proofread it
- Design a fun, on-brand email
Get inspired by more infographics in email by following our email template inspiration boards on Pinterest!