The best Chinese New Year email campaigns for 2024
The Chinese New Year is just around the corner. Many brands are already sending email campaigns in celebration of the new lunar year. To help you find inspiration, we have put together a design guide for the Chinese New Year email campaigns.
What you need to know about the Chinese New Year
Before we dive into the email design world, we wanted to talk a bit more about the Lunar New Year and answer some questions you might have.
What is the Chinese New Year Zodiac for 2024?
2024 is the year of the Dragon.
Dragons are the most revered creatures in Chinese culture and are used to represent royalty. Emperors were often seen as a dragon’s reincarnation. Paired with the phoenix, they also symbolize a happy marriage and harmony between yin and yang.
Source: https://chinesenewyear.net/
When is the Chinese New Year?
The Chinese New Year 2024 starts on 10 February. The celebrations last until February 24th.
👉 Learn more in detail about the Chinese New Year celebration here.
Chinese New Year email subject lines
We have compiled a list of compelling email subject lines for the Lunar New Year:
- The Luxury Lunar New Year Gift Guide 🐂 ✨
- Wishing You Health, Happiness & Prosperity
- New special editions to celebrate the Lunar New Year
- Final Hours: The Lunar New Year Bonus
- Our Lunar New Year gift edit
- Receive a Lunar New Year gift with any $300 purchase
- Get your order in before Lunar New Year.
- Early Bird Lunar New Year [Product]
- 🧨How to Catch a Dragon for Lunar New Year?🐉 The answer is here…
- Lunar New Year Bonus + The Secret To A Chap-Free Winter
- Get lucky with the NEW Lunar New Year: 2021 Edit ✨
- New: Celebrate the Lunar New Year With Our Limited-Edition Capsule
- NEW: Lunar New Year Box ✨ Worth over £170
- Did you see the Lunar New Year Brush?
Read more | How to write a compelling email subject line?
Chinese New Year email campaign examples
After browsing through hundreds of Lunar New Year email campaigns sent in the days leading up to the Lunar New Year, we were able to divide the different campaigns into 4 categories based on :
- The color palette of the email
- The design theme around the zodiac sign
- The perfectly-timed promotional emails
- The New Year updates
The Year of the Dragon
There are already email campaigns in 2024 for the Chinese New Year. Here are the early campaigns for the Year of the Dragon:
What will you build in 2024?
In celebration of the upcoming Lunar New Year for 2024
The Year of the Rabbit
2023 was the year of the Rabbit and it was represented in many email campaigns. Here are some of our favorites:
Happy Chinese New Year from Armani beauty
Let's Celebrate With 30% OFF!
We're celebrating Chinese New Year at BC4U
🐰 Hop to It… Furry Friends. Shop Now.🐰
Not every Chinese New Year email design is red, this company used a beautiful dark blue color for their campaign. With the right motives and great placements of different elements, it resulted in an amazing email.
Lunar New Year: Year of the Rabbit
Sometimes less is more, this campaign is a great example of that. The type of fonts and the minimalist style is a perfect match.
Celebrating the year of the rabbit with Morris & Co unique motif
Red color palette
The color red is a symbol of luck, joy, and happiness. It’s the color of celebration and represents vitality and fertility. Therefore, it’s an obvious choice for Chinese New Year email campaign color palettes.
In the examples below, we see how different brands paired bright red with muted grays to balance out the palette and create a harmonious design.
Some reminders of the red are showcased in the product images, which ties in with the email perfectly.
As shown in Ugg’s email, the product shots are taken on a deep red background.
Happy Lunar New Year
The Year of the Ox
2021 was the year of the Ox, and the zodiac has made an appearance in more than one email campaign this year.
Looking For a Sign to Try ANGEL NOVA?
In the first email example, we showcased, the brand actually included a subtle GIF of a mesmerizing Ox that elevates the emails and adds a fun engaging element.
Another amazing GIF sent in a Chinese New Year email is the following:
Company Updates
This email sent by BlankLabel is a great example of how a brand can communicate with customers to announce updates and new measures.
Get your order in before Lunar New Year.
Perfectly-timed promotional emails
The Lunar New Year is a great opportunity for brands to promote new lines of products and special edition goods. In the email example below, you can see how the company perfectly timed its promotional campaigns around the children’s book: How to Catch a Dragon.
The email is also very well designed and on-theme: the red and yellow combination is a symbol of Chinese culture and the font is perfectly suited to the theme.
Many other brands are sending themed product launch emails to announce limited edition products.
Get lucky with the NEW Lunar New Year: 2021 Edit ✨
Wrapping up
The Lunar New Year is an occasion to be with family and welcome the new year with optimism and tradition. For retailers, it’s a chance to continue the new year campaigns and pursue promotions.
If you were inspired by the email examples we listed above, give it a go in our free email template builder.