Email Design Examples

7 Podcast email marketing practices you should know

Podcast marketing has gained attraction during the past few years. Studies have found that 55% of the US population has at some point listened to a podcast. 80% listen to all or most of each podcast episode, at an average of 7 podcasts per week. This proves that podcast marketing

Email Design Examples

21 Halloween email campaign examples & subject lines for 2023

Spooky Halloween email campaign examples to inspire your emails!  69% of consumers have confirmed they will be celebrating Halloween in 2022. However, if we only look at the consumers based in the USA 92% of them will celebrate Halloween this year. is much higher. 66% will hand out candy, 52%

Email Marketing Strategies

How to use SMS and email to increase customer engagement

According to a 2020 report, 86% of consumers expect to be engaged by businesses via email and 52% expect engagement from text messaging. Consumers prefer these communication channels for their ease of use and their omnipresence in daily life. And for companies, combining emails and text messages creates a holistic

Email Campaign Creation Workflow

How to Use the Inverted Pyramid Method in Your Email Design?

What do you need to know about the inverted pyramid email design? The phrase “Less is more” is perfectly accurate for email marketing, especially since most inboxes are crowded with promotional emails. Email marketers face fierce competition for people’s attention all the time. The challenges start with the subject

Email Campaign Creation Workflow

Why image-only emails are a big no-no

Every email marketing expert will tell you that image-only emails are a big no-no. But why is that? Some people can argue that image-only emails are accepted today thanks to the development of highly intelligent spam filters that can now differentiate between spammy behavior (mainstream, user interaction, links, etc) and

Email Campaign Creation Workflow

The marketer's guide to embedding video in emails

Brands are finding it harder and harder to reach customers’ inboxes with 21% of legitimate emails ending up in spam folders. Other companies struggle with creating engaging email content. Their email marketing metrics are declining and they are losing customer engagement. In this blog post, we will show you how

Email Design Examples

Labor Day email campaign examples that'll inspire you!

In the United States and Canada, Labor Day is celebrated in on the first Monday in September. Labor Day in the US honors the American Labor Movement and the contributions that workers have made, and still make, for the prosperity of the country. The three-day weekend has also become the

Email Campaign Creation Workflow

Limitations of HTML Email Design - Video, Fonts, Javascript, Flash and others

Have you ever tried adding the embed code of a YouTube video to your HTML email design? There are ways to make videos work in a couple of email clients, but there’s still no solution that would work everywhere. Same goes for custom and Google fonts as well. They

Email Design Examples

The secrets to a perfect customer service email template

There are not many things more important than great customer service that is versatile enough to be delivered through multiple channels, such as customer service emails, customer service or courtesy calls, and so on. Good customer service can retain customers and increase their Customer Lifetime Value (CLV). This is because

Email Design Examples

Back To School Email Marketing & Email Design Ideas

A ten percent increase in customers planning to buy electronics, compared to just a few years ago, stands at around 65 percent. Retailers and E-commerce businesses await the Back to school shopping season with excitement and for good reason. According to the National Retail Federation, Back to School and Back

Email Campaign Creation Workflow

Choosing between Plain Text & HTML Email

I was born in ’85, and I sent my first email around ’96 (it was a plain text email of course). Back then, I had no idea that I’ll be neck-deep in email marketing and email design today. I think it was around 2006 when I first struggled with

Email Design Examples

Email marketing lessons to learn from H&M

H&M is one of the most famous e-commerce and fashion brands in the world. Founded in 1947 in Sweden, the company grew to become a giant in the fast fashion industry. The brand counts over 4700 stores around the world, 171000 employees, and an astonishing 188 Billion in revenue

Email Design Examples

Best apology emails you can learn from

Mistakes happen even to the best of us – and apology emails are the answer. With the busy daily lives and workload, you might forget to check on something, add a picture or text, put a wrong link to your email, or just simply miss out on some important details. Nobody’

Email Campaign Creation Workflow

A guide to conditions and loop elements in dynamic emails

Transactional emails are emails prepared and sent by brands to their customers upon a series of events. They are automated emails sent after a trigger made by the customer. Triggers can be a purchase, a response to a survey, an abandoned cart, a visit to a page on the company’

Email Design Examples

Inspiring 4th of July Email Campaign Templates and Subject Lines

In 2023, 87% of Americans celebrated Independence Day, with an average planned spending of $93 on food and beverages per person. Barbecues and cookouts remained the most popular ways to celebrate, accompanied by fireworks, parades, and travel plans. Independence Day is not just a cultural moment but also a huge

Email Marketing Strategies

Real-time collaboration tools every marketing team needs

Real-time collaboration tools are indispensable helpers in managing a company or individual projects. Online services and applications are widely available on the market. They allow increasing the efficiency of the team many times over. Thanks to real-time collaborative access to documents, no data is lost. Employees and management work exclusively

Email Design Examples

Father's day email marketing campaigns, subject lines & templates

Thinking about sending a Father’s Day email? Check out campaign ideas and email examples from real brands in this blog post.  In America, 76% of people celebrated Father’s Day in 2020. Gift-giving is an essential part of Father’s Day. It is a way to show fathers and

Email Design Examples

Cart Abandonment Email Best Practices Illustrated with 21 Examples

In this complete guide on cart abandonment emails, we cover everything marketers need to learn about this high engaging email sequence. It’s frustrating when you watch your customer filling up their online shopping cart only to see them disappear without finishing the purchase process, leaving you with plenty of

Email Design Examples

Lessons to learn from Nike's email marketing

Email marketing isn’t obsolete. It remains one of the core pillars of digital marketing, helping your business convert sales and build stronger customer relationships. Don’t believe us? Just ask Nike — one of the world’s most lucrative and recognizable brands, that routinely ranks among the Fortune 500. Nike

Email Marketing Guides & Best Practices

How to get your subscribers to help you boost email sign-ups

A common goal of anyone with an email newsletter is to grow the number of their email subscribers. If you’re creating quality newsletters and email promotions that you are proud of, it makes sense to try and reach even more people. There are several methods that work, but one

Email Design Examples

Mother's Day Email Marketing Examples, Subject Lines & Templates

Mother’s day is a holiday where we celebrate and honor hard-working mothers, motherhood, and maternal bonds of all shapes. Mothers and mother figures are the silent fighters of our society. They make sacrifices, put everyone else first, and never wait for a thank you. Maybe that’s why in

Email Design Examples

The best Cinco de Mayo emails in 2021

Cinco de Mayo, literally translated to the fifth of May, is a holiday that has originally started as a celebration of the date the Mexican army won over France during the Franco-Mexican war. But has evolved today to become a day of celebration of the Mexican culture and heritage. And

Email Design Examples

International Nurses Day email marketing campaigns & examples

On the occasion of International Nurses Day, multiple brands are sending out heart-warming email campaigns, honoring nurses and thanking them for their immense efforts during the past challenging year. Nurses are the backbone of any health care system. They are at the forefront of combating the pandemic by providing 24-hour

Email Design Examples

The full email marketing guide for grocery stores (Walmart, Target, Lidl)

During the pandemic, online shopping skyrocketed. While being conditioned to stay at home, many of us turned to the internet to shop for groceries. Studies show that online food and beverage sales have increased by 7.2%. Grocery stores had to adapt their email campaigns to meet the growing demand

Email Campaign Creation Workflow

5 Ways to create conversion-centered email designs

We all know that beautiful, simple, and engaging email designs that include plenty of dynamic content are capable of drawing in readers and customers. If your goal is to increase customer conversion – and, let’s face it, that is your goal – it’s imperative to truly understand what your customers