Eliminate inefficiencies from your email workflow now
It's time to modernize your email creation process. You might have heard that you should switch to a no-code email workflow, create an email design system and be "agile", but nobody told you where to start or how to do it.
Our consultants will build an email design system for your brand and help your busy email team painlessly adopt a 10x-faster, agile email production workflow in only 3 weeks.
Most email marketing teams we met in the last 8 years were looking for ways to make their email workflows more efficient.
But the majority were just too busy to make any changes.
We're launching the Chamaileon Scale Bundle (software and service) to help busy and overworked email marketing teams replace their broken email creation process and boost their email output by 5-10x in the shortest time possible.
Meet Amy*, CRM manager of a large ride-hailing provider
We've been working with her for over a year already.
Her team was luckier than many large email marketing teams that typically have to rely on purely hand-coded emails. They used Stensul which at least helped them with content management challenges but completely lacked email design capabilities.
Amy and her team were limited to using only pre-defined modules and when any change was necessary they had to pay extra service fees and wait for changes to be made. This not only resulted in high costs but slowed down their workflow significantly.
They needed a more agile, more efficient, and faster email creation process that could empower their skilled marketers and designers to build emails from scratch without ever needing to rely on any developer resources (let it be in-house or Stensul's service team).
We had our first meeting with Amy and her team back in February 2020. We quickly built up their initial master template in Chamaileon and also ensured that we can smoothly migrate their 600+ email templates on autopilot.
After the internal demo, they fell in love with the software… but then Covid-19 struck and turned the world upside down.
Once the Global situation calmed down they were ready to make a switch, but required our help with initial setup, custom migration, continuous training and extra support to quickly adapt the software all across their organization (starting from January, 2021).
*We are not allowed to use the company name or her real name for privacy reasons.
Email coding IS a bottleneck, even if outsourced
Many email marketing teams with custom design needs have to get their emails hand-coded - either in-house or by an outsourced agency/freelancer. Manual processes like email coding and rendering tests cause a bottleneck and slow down the email creation process by 2-3 days.
Another typical challenge is the long and tedious review&approval with stakeholders. The endless email threads and Slack messages are not only painful to track but very risky too, since any "final" change can reset the workflow and bounce the email back to the developer or designer.
This is exactly why most email teams spend more than two weeks with a single email project.
Chart from Litmus's State of Email Workflow research, 2020
Succesful businesses skip email coding
Not surprisingly, some businesses try to save time and completely skip the coding step. They are the ones who send image-only emails that are usually created from image slices exported from Photoshop. This could work, but image-only emails often lead to awful legibility on smartphones and result in lost revenue and increased unsubscribe rates.
Many of these understaffed and overworked email teams find us when they have already been suffering from inefficiencies for at least 6-12 months and know that they need to change their workflow now or they won't be able to handle the increased volume of emails necessary soon.
Does your team belong to the troubled 80% that needs to spend weeks producing an email (template/campaign)? If yes, you already know the suffering, but maybe you are not yet ready for change.
But what if…
...as a marketing team leader, you would know that you get all the necessary help and expert guidance to make the switch from the old, slow, but working workflow to a new, 5-10x faster but untested one?
...as an email designer, you would have an email design software that is flexible enough to meet your custom email design needs and can still enable your marketing team members to manage content conveniently?
...as an email marketer, you would have the opportunity to tweak any email template to your needs, without needing to rely on designers or developers but still make sure that you won't violate the brand identity?
...as an email developer, you wouldn't need to spend most of your time dealing with content updates and repetitive email coding assignments? Instead, you could focus your efforts on creating interactive custom coded emails that will stand out from the crowd.
...as a stakeholder in the email process, you wouldn't need to follow endless email or Slack threads to figure out how to review and approve an email for your next campaign?
Switch to Chamaileon
Amy's team made the switch and with Chamaileon they quickly managed to grow from the initial team of 25 to 40 people and 7x their email output in a matter of months (we expect them to hit 75 team members next year).
You might guess just by the numbers that they are an Enterprise customer of ours on custom terms… but you don't need to be.
With the Chamaileon Scale Bundle you can get access to high-quality customer care, a tailor-built email design system, one-to-many online training, and a powerful email creation platform without the Enterprise price tag.
What does the offer include?
- The most flexible email builder interface in the industry;
- Sophisticated content management system with configurable branding restrictions;
- Google Docs like real-time collaboration through the email creation process;
- The best mobile-responsive email HTML code in the industry paired with Outlook-friendly background images;
- A centralized email content creation, management, and review process that stakeholders can oversee or even participate in if necessary.
Plus with the Scale Bundle you also get access to service that normally only Enterprise customers would have the budget for:
- A pre-configured email design system for you in Chamaileon
- Dedicated training for your designers and marketers where they can learn the ins-and-outs of the software (shared as a recording for future reference)
- Private support channel on Slack and access to office hours on a regular basis
The SCALE BUNDLE includes:
- One Pre-configured email design system = we build up your email design system in Chamaileon based on your existing email template/brand identity
- Dedicated Slack channel & access to an optional office hour every month
- Dedicated training on design system setup and email editor usage (recorded for future reference)
- 20 users included ($80 / extra user / month)
- Unlimited email storage and exports
- 20 integrations
|The Scale Bundle||Purchased individually|
|Price||$10k/year||$15k/year + $6k one time fee|
|Group training (one-time fee)||$0||$1000|
|Design system setup (one-time fee)||$0||$5000|
|Annual plan for 20 users||$10k/year||$10k/year|
|Priority support & office hours||$0||$5k/year|
|Cancellation policy||90 days money-back guarantee||Standard|
Why should I choose the SCALE BUNDLE instead of the self-service Standard or Premium plans?
The SCALE BUNDLE is for you if you are a mid-sized & large business that would like to speed up the email workflow as soon as possible, but also know that you need some external help to change the current mindset and processes likewise.
Can I get started with the Standard or Premium plan and later switch to SCALE?
Of course, you are more than welcome to do so & feel free to reach out when you are ready to "Scale".
What kind of input do you need from us to be able to set up our design system in Chamaileon?
Send us the master template of your most important brand, 10 of your most used email templates, and your brand identity guidelines in a separate document.
How long does the email design system setup process take?
It takes typically no more than 5-7 workdays, counted from the day you shared the necessary resources with us. If for some reason it would take longer, we'll let you know in advance.
How do I get charged for the first year?
We'll ask you to prepay the $10k fee before we would get started with the email design system setup process. But don't worry if you are not satisfied we'll pay your money back (more info below).
Why can't I pay monthly for the Scale Bundle?
We are committed to building lasting relationships and in return, we only ask for some commitment from your side too. We wouldn't be able to offer such a bargain price for our high-quality service and product if we had to take into account the fact that you can disappear from our radar at any time.
What if I'm not satisfied with the Chamaileon platform or the service you provide in the Scale Bundle?
We offer a 90-day money-back guarantee for Scale Bundle customers. If you devote the necessary resources to make a switch to Chamaileon and scale your email creation process with our help but you don't see a positive ROI, we'll refund you the whole amount.