A book about Marketing Strategy
Inspiring the advertising industry's next generation of creatives and strategists
Resource of practical, applicable frameworks for anyone who is on a career in marketing.
Inspiring the advertising industry's next generation of creatives and strategists
Resource of practical, applicable frameworks for anyone who is on a career in marketing.
Jenna's book teaches you to create an effective marketing strategy using newly developed frameworks.
One of the frameworks called STRATEGY starting with 'S' as Scenario.
Learning about only that could potentially help you launch award-winning campaigns.
You'll find new concepts such as SWOTELL (adjusting SWOT to marketing) and COMPETE, that help get a complete overview both of your competitors and of the marketplace that you're competing in.
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Jenna Tiffany, Founder & Strategy Director at Let'sTalk Strategy
Jenna worked with both small and large brands developing journeys & strategies.
Jenna is an elected member of the prestigious DMA Email Marketing Council. DMA Awards 2017 judge for the Best Use of Search. 2018's Judge at The Email & Data Driven Marketing Awards (EEDM)
Marketing Tutor for BPP teaching both Marketing Principles & CIM's Certificate in Marketing (Level 4)
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We're giving away five free copies of Jenna Tiffany's book, Marketing Strategy.
Five free copies of Jenna Tiffany's book are being given away