Smart Travel Email Template by Julie Myers. Julie is a hotel email strategist helping hotels and travel companies create an email strategy that puts the traveler to the focus. This email is an Abandoned Cart (booking) email targeting vacation travelers who enter hotel booking page but abandon booking before completing it. Cart abandonment rate for hotels is ~70%. Hotels could recoup one-third of this lost revenue if they collected emails earlier in the booking process. Send this email out as the second email of a cart abandonment series within 24 hours of missed booking. Leverage FOMO by using the countdown timer accordingly.