Smart Travel Email Template by Julie Myers. Julie is a hotel email strategist helping hotels and travel companies create an email strategy that puts the traveler to the focus. This email is an Abandoned Cart (booking) email targeting vacation travelers who enter hotel booking engine but abandon booking before completing it. Cart abandonment rate for hotels is ~70%. Hotels could recoup one-third of this lost revenue if they collected emails earlier in the booking process. Send this email out within 1 hour of booking abandonment. This email geared for luxury hotels but can be adapted for middle-tier hotels too.