How to create an email newsletter in 13 simple steps
Have you ever sent an email newsletter that was never opened or clicked? If your answer is yes,...
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Category: Email Marketing Guides & Best Practices
What are the latest trends and all-timer best practices of email design and email marketing?
Brush up on your email marketing knowledge with our data-driven comprehensive guides and best practices.
Whether you’re a beginner or an advanced email marketer, you will always need to brush up your email marketing knowledge.
Refer to a study, data, and best case practices on which you can base your email marketing-related decisions.
In this category of our resources, we compiled the most comprehensive and data-driven step by step guides in email marketing, for all levels of expertise.
Start by refreshing your memory on email marketing basics.
And move on to our ultimate guides to email design best practices.
Take a look at the best email subject lines for any type of email marketing campaign, or check out our step by step email marketing automation.
Whatever question you might have about email marketing, we are pretty confident you will find the answer in our complete guides to email marketing.
How to create the silliest April Fools email campaigns to boost your brand
April Fool’s email campaigns are perfect for promoting your brand creatively because...
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Easter Email: Templates, Examples from Real Brands & 50 Subject Lines
Sending an Easter email to your target audience is more beneficial for your brand than you would...
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Get More Responses on your survey email invitation
As marketers, we understand the importance of data analysis in the decision-making process....
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St. Patrick’s Day Email Campaigns 2021 with Subject Lines & Free Templates
St Patrick’s Day is coming up on March 17. It is a day of good cheer and high spirits, making it...
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How to choose the best font for your next email design
You must have wondered, at least once: ”Which font should I use in my email?”. The...
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Lessons to Learn From Uber’s Email Marketing
We are living in an era when the sharing economy is booming. Once named UberCab and founded in...
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International Women’s Day 2021 Email Marketing Inspiration & Templates
International Women’s Day 2021 will be celebrated on Monday 8 March. This holiday is a global...
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How to do birthday email marketing right?
Your customers’ inboxes are more crowded than ever. This means marketers need to use every...
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How Brands Use GIFs in Their Email Designs to Boost Engagement Rates
Animated GIFs have been very trendy in both content marketing and email marketing in the past two...
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Spread the Love with Valentine’s Day Emails 2021 Edition
Valentine’s day sparks a lot of debate every year. Some people consider it a commercial holiday...
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The greatest New Year Email Ideas and Examples (+Email Subject Lines)
New Year’s Eve is approaching fast. There is no shortage of things to celebrate during this...
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Guide: All You Need to Know About Lifecycle Email Marketing
Can you decide to get married to someone on the first date? The answer is no as there’s an order...
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7 Tips for Leveraging Brand Design Guidelines in Emails
An average person gets around 40 emails per day, and this number rises to 121 if this person...
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Christmas Email Template Ideas with 20+ Inspirational Examples
Christmas is just around the corner and Christmas fever is spreading! Let’s be honest — the...
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How to Promote Your Social Media Channels via Email
Email marketing has been one of the oldest yet the most effective online marketing strategies over...
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5 Reasons You Should Clean Your Email List Today
Maintaining a clean email list is at the forefront of any successful email marketing campaign. You...
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Order Confirmation Email Best Practices to Help Your Business Stay Ahead
In this blog post, we will teach you how to compose an order confirmation email that comforts and...
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Ecommerce Email Marketing: Strategy, Testing, Technique, and Tips
Ecommerce email marketing is among the most effective marketing techniques. In fact, 47% of...
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31 Ways to Design Your Thanksgiving Email Template & Subject Line
Did you know that a Thanksgiving email is more effective than a Black Friday email? Marketers send...
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Boost Cold Emailing Results with Personalized Video Emails
What are personalized video emails, and how will they help you improve your conversion rates?...
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How a MailChimp Salesforce integration can optimize your Email Marketing Campaigns?
Email marketing experts agree that personalized emails perform better than generic campaigns. In...
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How to Create Internal Company Newsletters with Proven Examples
Internal company newsletters are more important now, more than ever. Since the pandemic started,...
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8 Best Email Subject Line Tester tools to Increase Engagement
Your subject line is your subscriber’s first point of contact with your email. It needs to capture...
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Back To School Email Marketing & Email Design Ideas
This post was originally published in 2019. We’ve updated it with fresh examples and added a...
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Dark mode for emails 101 | How to design emails for dark mode?
Dark mode for emails has been all the rage lately. In this guide, we’ll break down...
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The Marketer’s Complete Guide to Email Design Systems
Email design systems have been the talk of the town recently. You might have heard this expression...
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Email Marketing Team Roles, Collaboration, and Salaries 2020
Are you putting together an email marketing team? Or looking to improve your email team workflows?...
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Email Service Provider Checklist: How to choose your ESP?
Your Email Service Provider is one of the most important elements of your email marketing efforts....
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Email Signature Design Best Practices Illustrated with 20+ Examples
Choosing the right email signature is more important than you might think. It has a story to tell....
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Email Buttons: The Complete Guide to Email Button Design & Code
A bulletproof email button is one of the most crucial elements of your email design. If your CTAs...
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Pride Month Email Designs That’ll Inspire You in 2020 🌈
Pride month is upon us. Many companies across the globe made sure to express their brand’s...
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How Marketers Use the Power of AMP in their Emails
This article is for marketers who want to know if using AMP for Email is worth it. We will...
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Making Promotional Email Marketing Campaigns Feel Unique in 2020
There’ll be a time when you will feel that your promotional email marketing campaigns are...
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Email Footer Design Best Practices & Examples to Spice It Up
Email footer design can sound like an oxymoron to many of you out there. After all, what is there...
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Emails Sent by Gyms, Fitness & Workout Professionals
Gyms are temporarily closed, forcing a shift in people working out from home and an increase in...
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Email Newsletter Design Best Practices Illustrated with 40+ Examples
I’m sure that there were a couple of newsletter design articles you checked out before you...
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Transactional Email Best Practices Illustrated with 29+ Examples
When it comes to email marketing, most people think mainly about promotional emails only. However,...
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Father’s Day Email Marketing Campaigns, Subject Lines & Templates
Thinking about sending a Father’s day email? Check out campaign ideas and email examples...
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International Nurses Day Email Marketing Campaigns & Examples
On the occasion of the International Nurses Day, multiple brands sent out heart-warming email...
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Your Guide to Email Header Design & HTML with Examples
At first glance, the topic of email headers might seem like common knowledge, especially to those...
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How to Create and Send Upsell and Cross Sell Emails with Examples
It is already a well-known concept in marketing: selling to existing customers is easier, cheaper,...
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Email Accessibility: Designing And Coding Accessible Emails
Email accessibility is a topic that has gained more and more popularity over the last few years....
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The Marketer’s Ultimate Guide to Embedding Images in Email
Using images in email elevates plain text emails. It is the main reason that marketers opt for...
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Mother’s Day Email Maketing Examples, Subject Lines & Templates
Mother’s day is a holiday where we celebrate and honor hard-working mothers, motherhood, and...
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Email Examples Sent By Brands During the Global Pandemic
The Coronavirus is changing the world as we know it. Our lives have changed drastically since the...
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Non Profit Email Marketing Campaigns That’ll Help You Leave an Impact
Non profit email marketing resources are not very common. So we’re here to fix that! In this...
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10 Women in Email Marketing That You Need to Follow
This year’s International Women’s Day theme is #EachForEqual. The world is uniting on March 8th to...
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25 Product Launch Announcement Email Examples (From Real Brands)
Building anticipation before you launch your new product is the best way to trigger the...
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Email Rendering Guide for (Email) Marketers
Did you know that every email has 15 000 different rendering previews? According to Litmus,...
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Everything Email Marketers Should Know About Gmail
Already 12 years have passed since I created my Gmail account back in 2007. That was the time when...
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Everything You Need To Know About Customer Reviews ( + Email Templates & Email Message)
If you’ve ever bought something online, then it’s pretty safe to say that you already know the...
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Email Personalization & Design: What, How, & Why? (Featuring 10+ Email Experts)
According to Litmus, personalization and dynamic content is the number one trend for email design...
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Email Deliverability Tips That’ll Get You In the Right Inbox
No matter how wonderful your emails may be, they’re nothing short of useless if they don’t hit an...
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Cart Abandonment Email Best Practices Illustrated with 21 Examples
In this complete guide on cart abandonment emails, we cover everything marekters need to leanr...
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How to Add a Countdown Timer to an Email – 15+ Examples Included
This article was last updated on November 6th, 2019. When the clock is ticking on a deal,...
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The Ultimate Event Reminder Email Guide
Event reminder article update – March 2020. You’ve done the hard part. You organized your...
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25 Inspiring Welcome Email Template Design Examples
When somebody subscribes to your newsletter or create an account in your application they expect...
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How You Can Use Social Proof in Your Emails (+6 Creative Tips)
No matter what you’re selling online, chances are you’re facing crowded competition. What...
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Collection of the Most Used Email Copywriting Formulas
In this blog post, you’ll find all the email copywriting templates that you will need to put...
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Level Up Your Promotional Emails: Basics, New Trends in 15 Examples
Did you know that customers who buy products through email marketing spend 138% more than...
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Email Marketing Tips to Boost Conversion Rates for Ecommerce Businesses
You probably already know that email is one of the most powerful tools in your marketing arsenal....
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How to Use Triggered Emails – 13 Smart Ways You Need to Know
What is the most efficient way to personalize your emails? The answer lies in the email automation...
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Marketers Guide To Embedding Video in Email
Brands are finding it harder and harder to reach customers’ inboxes, with 20% of...
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Email Marketing Funnel : A Step by Step Guide for the SaaS Conversion Funnel
The email marketing funnel is the series of emails that SaaS companies send in order to increase...
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How Design Sprint Can Help You Create Great Email Newsletters
*This is the third and last article of our Email Marketing Design Sprint series. you can catch up...
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The Important Role of Good Email Design
Businesses spend countless hours and quite a lot of money to ensure their websites and landing...
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Design Sprint for Email Marketing | Detailed Actions for Each Day
You now know what a Design Sprint is, you got your marketing team ready, and you’re ready to get...
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In Search for the Ideal Email Development Process – The Design Sprint
Email marketing is the oldest trend there is. From the moment “You’ve got mail” hit the box office...
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Top 11 Drag and Drop Email Template Builders & Email Editors | 2019
Did you end up here because you want to create responsive email templates for your business, but...
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Biggest Holiday and Sales Days for Email Marketing in 2021
It takes a lot of time and resources to have efficient email marketing campaigns. Sometimes...
Read MoreEverything You Need For A Great Christmas Email- Package
Christmas Email Inspiration Booklet Check it Out Ready to Design Your Christmas Emails? Start Designing for Free...
Read MoreBonus material – Free examples of email templates
Examples of Welcome Email Templates- Download In Chamaileon we have professionally designed emails templates that you can use and design for free and match with your brand and goals Chamaileon- Free responsive Email Template...
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10 Tools That Will Help You to Create Amazing Emails
We listed 10 tools to create emails, better and faster, and help you speed up your email marketing...
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Re-engagement Email Best Practices To Win Back Inactive Subscribers
Which one do you think makes more sense: spending resources on getting new customers or investing...
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Welcome Email Subject Line Best Practices – 15+ Examples Included
Turning your website visitors into customers isn’t easy. That’s why it’s crucial to build...
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Inspiring Activation Email Template Examples Worth Experimenting With
Signing up for services isn’t what it used to be. The internet economy has resulted in more and...
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22 of the Best Automated E-commerce Email Template Examples
Since e-commerce took off it has changed dramatically. Back in the ’60s emails were used to...
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Inspirational Newsletter Topic Ideas for Your Next Email Campaign
We live in a world of information overload. With every social media feed filled with businesses...
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Top Tips For Successful Seasonal E-commerce Emails
Sending promotional emails is the most effective marketing approach in terms of ROI, so no doubt...
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The Ultimate Email SPAM Law Collection – 28 Countries Included
When companies step out to the global scene, many difficulties arise. SPAM law is one of them. As...
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How to Control Emotions through Email Copywriting
Being a good copywriter is like having a superpower. You may not be the real-world Charles Xavier,...
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How to Write Engaging Email Copy About Boring Topics
One of the first projects I was a part of was about writing hundreds of articles – about...
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How to Write Effective Email Copy to Grab (and Maintain) Attention
I began my career as a journalist – before I was a copywriter I worked for online news sites...
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Get That Click: How to Come up with the Perfect Email Call To Action?
About two years ago my boss held his first webinar. He spoke about the basics of copywriting, some...
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Storytelling in Email Marketing – Your Story Needs a Hero And It’s Not You
It was a breezy, cold morning. I was standing on the roof of the office. The sun was just coming...
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Features or Benefits – Which One Should You Focus on in Your Email Copy?
Early in my career I came across one of the most iconic advertisements in existence: the one David...
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Message Match: How to Line Up Your Subject Line, Email and Landing Page Copy?
A few months ago I received an email from a bank. It told me that I can and should “Simplify my...
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Expert Email Copywriting Guide to Help You Avoid SPAM Filters
My SPAM folder contains thousands of emails. I hardly ever delete them and quite frequently even...
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Everything You Need to Know About Email Subject Line Copywriting
Back when I first started writing emails, honestly I didn’t think there was much to subject lines....
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How to Get Your Emails Delivered to the Gmail Primary Tab Easily
This is a guest post by Zoran Orak, a renowned email marketing consultant, who will help you to...
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How to Do a Successful Product Hunt Launch? (Case Study)
This is a guest post from Gabor Papp, the former Growth Marketer of Shapr3D an awesome CAD tool...
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What Do Scalable, Fluid, Responsive and Hybrid Email Design Mean?
When I was first involved in email marketing 10 years ago, there were no smartphones. We...
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19 Reasons Why Your Email Templates Should Be Mobile-friendly
Responsive web design has been a hot topic for years. 2013 was the peak. But still there are tons...
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11 Lessons Every Business Should Learn from Groove’s Startup Journey
Over three years have already passed since we began our full-time startup journey from Budapest....
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Understanding Email Layout and Structure
This is the fourth article of the “Email Design Basics for Email Marketers” series. In...
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Limitations of HTML Email Design – Video, Fonts, Javascript, Flash and others
This article was last updated on February 19th, 2019. Have you ever tried adding the embed code of...
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Limitations of HTML Email Design – Email Width and Size
It was already almost ten years ago when I first had to deal with editing an email design in HTML....
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Choosing between Plain Text & HTML Email
I was born in ’85, and I sent my first email around ’96. Back then, I had no idea that...
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Email design trends for 2021
There have been many predictions of what email design trends will look like in 2021. From...
